AI, software & useful internet things · New Orleans

MULTIPLE ENGINES. ONE STUDIO.

Building online since 2020

We use AI, software, and a healthy amount of tinkering to build economic engines that actually run. TikTok shop in progress, chaos welcome.

01 How we got here

It started with local businesses. Then the engine room got crowded.

Matthew Ainsworth, founder of Giving Tree MediaMatthew Ainsworth
Founder & builder

Giving Tree Media started as a local service business consultancy with one big belief: the best thing a marketing company can do for a service business is help it show up in the Google Map Pack.

So Matthew got to work managing Google Business Profiles, improving local visibility, designing websites, doing SEO, and answering the questions real customers were already asking. That content-lab curiosity never left. Now the work also includes helping businesses become the answer when people ask AI who to call.

Matthew buys software the way some people buy snacks: frequently, curiously, and rarely one at a time. He tests what works, turns the keepers into useful workflows, and uses AI and software to build cool stuff—and, eventually, multiple economic engines online.

Matthew Ainsworth · Founder, builder & chief software tester
02 What we do

Six ways we turn search, software, and good ideas into working engines.

01

Google Business Profile Management

We help service businesses get found where buying decisions happen fast: the Google Map Pack.

02

AI Search Optimization

Search is learning to talk back. We help make sure AI knows your business—and recommends it when it counts.

03

Web Design & SEO

Our content-lab roots: useful websites, smart SEO, and clear answers to the questions customers actually ask.

04

Software Testing & Workflows

We buy the tools, press all the buttons, keep what works, and turn the winners into workflows that build cool stuff.

05

TrimSpend — Ad Spend AI

Our AI watches your Meta ads 24/7 and automatically cuts wasted ad spend. $0 upfront. You only pay 10% of what it saves you.

06

AI Content & Digital Products

Educational content, digital assets, and AI-powered tools built to keep working after launch.

03 Engines in the wild

Made to teach, delight, earn, and keep moving.

We build AI software, useful tools, and digital products that create real value. TrimSpend turns wasted ad spend into money back in your pocket. Different formats, same plan: build useful things with legs.

AI · Meta ad optimization

Trim
Spend

AI that watches your ads 24/7 and cuts wastetrimspend.io ↗
05 Say hey

Got an idea? Let’s make it.